Aprilia Racing signs the first corporate partnership with BACKTOWORK24

aprilia-racing – BACKTOWORK24, a company of the 24 Ore Group and a reference player in the Italian market for investment in SMEs and startups by private investors and Aprilia Racing have signed a partnership in recent days which will be presented on 6 February at 17.30 pm at the headquarters of the 24 Hours Group in Milan.

The aim of the agreement is to encourage the development and visibility of innovative startups and SMEs gathered within the BacktoWork24 network thanks to Aprilia Racing, a recognized company of primary importance at a national and international level, which will make its international platform available and unique technology of its kind. In fact, thanks to this partnership, the companies in the BacktoWork24 network will be able to test their products and services in the field through the tools of the Aprilia Racing MotoGP platform, and communicate their innovations thanks to the important visibility channels at a national and international level.

The MotoGP spaces will be able to serve as an area for technology experimentation, development of innovative processes and services which, depending on their nature, may be developed independently or in concert with Aprilia Racing. Aprilia Racing, through the MotoGP platform, comes into contact with over 291 million spectators every year, of which approximately 2,5 in the stands. In this context, startups will be inserted which, with dedicated activities during races, private tests and inside showrooms, through b2b and b2c events and marketing activities of the motorcycle circuit in 15 countries and 4 different continents, will have a unique showcase to introduce innovative products and services.