Aprilia is the most innovative company in the Motorcycle/Scooter category

Aprilia is the most innovative company in Italy in the Motorcycle/Scooter category. The recognition came from the survey of the German Institute of Quality and Finance which every year awards the authoritative quality seals "TOP INNOVATIVE COMPANY".

The analysis, the largest ever conducted in Italy, examined 500 companies operating in our country in 50 economic and product sectors, divided into 10 macro-categories including that dedicated to mobility, in which Aprilia was the best. A research of great statistical and sociological value, because it is based on the direct judgment of hundreds of thousands of Italian consumers regarding their experience in the purchasing process. Aprilia has thus won the record for its ability to innovate thanks to continuous improvement of the products and services offered through the sales network. It was precisely the innovative strength of the product and the flexibility of the offer that determined the favorable opinion of consumers who chose Aprilia as a leader in the purchasing experience.

The coveted "blue seal" from the German Institute for Quality and Finance rewards the Piaggio Group's choice to place the consumer and his needs at the center of the process and reaffirms the extraordinary innovative strength that has always distinguished the Aprilia brand. It is the result of the great commitment and long work started another two years ago by the Piaggio Group to renew its distribution network through advanced and quality retail formulas, the Motoplexes, of which over 200 have been opened worldwide, points of sale in which the consumer experience represents the central element around which the offer of vehicles, services, merchandising and entertainment revolves.

Furthermore, an important activity was also carried out for the communities of enthusiasts, which led to the creation of the first official club of Aprilia owners, the Be A Racer Club (#bearacer) which boasts over 8.000 members in less than two years: a privileged circle of motorcyclists who share a great passion for motorbikes and for the Noale brand. It is a very active community online too, Aprilia's Facebook pages have exceeded 510.000 fans.

The innovation of Aprilia products certainly passes through the Aprilia Racing department, which develops new technologies for racing, solutions that in many cases are adopted on the commercial products of the Piaggio Group. Today Aprilia, with a palmares full of 54 world titles in the various motorcycling categories, competes in the premier MotoGP category with the Aprilia RS-GP project. The company's decision to return to MotoGP, the main global showcase for the world of racing, is starting to show the results of over two years of work, and has rekindled the enthusiasm of thousands of fans loyal to the Aprilia brand.