The prestigious iF DESIGN AWARD 2014 goes to Yamaha

A naked, a motard, a naked-motard or perhaps a crossover... it doesn't matter, what matters is that Yamaha's MT line is liked and this is formally recognized by the international award iF DESIGN AWARD 2014 assigned to the MT-09 by the global design promotion organization Industries Forum Hannover(Germany). Every year the best stylistic exercise in the Product, Concept and Communication categories is awarded, selected from products belonging to brands from all over the world. This year alone, in the same category that saw the Yamaha MT-09 triumph, more than 1.220 articles from 55 countries were nominated!

The comment on the coveted recognition is from Kazumasa Sasamani, Head of Design Department at GK Dynamics Incorporated «All of Yamaha is proud and enthusiastic that the MT-09 has received this award which is one of the most authoritative design awards in the world. We worked hard to make it happen a motorcycle that could incorporate a sporty feeling into its daily use, with an upright riding position for greater freedom of movement. To obtain a remarkably high-performance vehicle in a very compact frame, the development team worked on an innovative style of motorcycle. In the future we will certainly continue to dedicate ourselves to creating eye-catching designs that drivers will be able to enjoy in their everyday driving"

Yamaha MT-09 revolutionizes the concept of a sports motorcycle with an attractive design that represents a fusion between the world of naked and supermotard. The compact frame and three-cylinder engine describe a new generation motorcycle, made and designed for riders who love motorcycles with a soul. At its heart is an 850cc engine that delivers brutal but linear torque, for impressive acceleration and a continuous flow of adrenaline that turns every excursion into pure fun.

For more information on the iF design award: www.ifdesign.de