Yamaha and ALD Automotive create the first long-term rental for two wheels

Yamaha launches in Italy YOU Yamaha Motor RENT, service Genuine Yamaha Motor of long-term rental of motorbikes and scooters achieved thanks to the partnership with ALD Automotive, a leading company in the mobility, long-term rental and fleet management sectors.

YOU Yamaha Motor RENT: what is it

Mobility within our cities is progressively changing and Yamaha confirms a certain vocation for new trends by launching a project that will have a significant economic but also social impact.
The YOU Yamaha Motor RENT service is active throughout the national territory thanks to the widespread network of official Yamaha dealers who are exclusively entrusted with vehicle delivery and assistance activities. YOU Yamaha Motor RENT is part of the YOU philosophy, the service and experience program created by Yamaha to follow and support customers in all their different needs, and to involve them in a strong and lasting relationship with the Brand. “The offer of rental services probably represents one of the most important challenges of two-wheeled mobility in the near future. This is demonstrated by the vertical growth in demand over the last three years - he has declared Andrew Colombi, Country Manager of Yamaha Motor in Italy -. We believe that YOUYamaha Motor RENT is a big step forward towards the changing needs of customers also on the topic of ownership“. She echoes him Manolo Quaglia, manager 2WChannel ALD Automotive: “This collaboration was born from the need to rely on a solid and reliable sales network like Yamaha's, in order to consolidate our offer of flexible mobility services. YOU Yamaha Motor RENT represents a further step towards the diffusion and growth of our motorbike and scooter rental product, unique in the two-wheel sector in Italy". The long-term rental formula is the classic worry-free solution, which already involves numerous motorists. In essence, all the management costs of the vehicle are included in a single monthly fee, in addition to expenses related to road tax, insurance and maintenance, while the motorcyclist just has to choose the preferred model.