Harley-Davidson: collaboration agreement with Jeep renewed

Harley-Davidson – The collaboration agreement between is renewed for the fifth consecutive year Harley-Davidson e Jeep with the latter that will be Key Partners e Official Sponsors of the most important HD events and gatherings to be held in Europe, the Middle East and Africa.

Both brands have a long and storied global history and both create vehicles that fully embody the spirit of freedom and the desire for adventure. Building on the success of the last four years, Jeep will increase its presence in Harley-Davidson's three most important European events: theEuro Festival of Saint-Tropez (France, from 7 to 10 June), the 115th anniversary of the brand in Prague (Czech Republic, from 5 to 8 July) and the European Bike Week of Lake Faak (Austria, from 4 to 9 September). But it doesn't end there: Jeep, in fact, will also participate in other Harley-Davidson events including the Africa Bike Week (South Africa, from 26 to 29 April), the Tuscany Regional Rally (Italy, from 25 to 27 May) and Thunder in the Glens in Aviemore (Scotland, from 24 to 27 August). Furthermore, Jeep will display its range of SUVs at local events held in the EMEA region. During these events, visitors will have the opportunity to get up close and personal with Jeep models. Special guests at the main Harley-Davidson events will be the main product innovations that will expand the Jeep range for 2018, including the new generation of the iconic Wrangler. All will be available to visitors for on-road and off-road test drives. Additionally, the entire 2018 lineup of Harley-Davidson motorcycles, including the new Softail models, will be on display and available for test rides at each event.

Jeep dealers will also be available on site to respond to customer requests, a relaxation area, a cableway for exciting descents attached to a cable and a Mopar exhibition area where the public will be able to admire the latest innovations introduced in the range including the new Jeep Wrangler equipped with original Mopar® accessories, created to enhance its look, functionality and off-road capability. Here visitors will also receive information on Mopar products and services and on the infinite customization possibilities accessible to Jeep models. Lastly, guests will be able to purchase Jeep and Harley-Davidson merchandise at the official on-site sales points, while HOG members will have the opportunity to take advantage of an advantageous limited commercial offer on the purchase of models of the legendary SUV brand. At all events the brand will be able to boast a strong presence on Harley-Davidson's digital, social and print channels. The collaboration between the two brands is rooted in a series of shared values: freedom, adventure and passion for "open road" driving and for all the experiences that this lifestyle entails. Both produce vehicles that embody the true essence of freedom and spirit of adventure and allow their customers to fully express their character in a strong and distinctive way. Owners of vehicles from the two brands also share a unique sense of belonging which is often reflected in the vehicles they drive, which are highly personalized and capable of conveying the creativity and personality of their owners.

To further highlight how owners of Harley-Davidson and Jeep vehicles are absolute experts in the field of customization, Custom Cousins the new contest developed on the JOG and HOG social channels will see the two communities involved in presenting their applications and voting for the best customizations of the Wrangler icon. The contest will crown three 'best of the best' models and their owners will have the opportunity to participate in the celebrations of Harley-Davidson's 115th anniversary in Prague and in the expo activities planned on site. At the same time, among the HOG members who joined the contest, ten winners will secure a ticket to the annual edition of Camp Jeep at the Red Bull Ring in Austria.