Ducati inaugurates the new flagship store a New York. Many customers and enthusiasts crowded the showroom for the opening evening, which saw, in addition to the entire 2018 Ducati range, also the presence of the CEO Ducati Motor Holding Claudio Domenicali and the CEO Ducati North America Jason Chinnock. Testimonial and special guest of this "opening" will also be the Ducati Team MotoGP rider Jorge Lorenzo, which stopped in New York, and then moved to Texas where the fourth round of the MotoGP World Championship will be held this weekend on the Austin circuit.
With over 780 dealers in 90 countries around the world, Ducati has extended its global presence to unprecedented levels, and Ducati New York promises to be a precise point of reference for the Borgo Panigale motorcycle company which sees the market in the US more important. “The opening of the new Ducati Store represents a further step forward in the process of international expansion of our network, New York is one of the most important cities in North America and its impact is felt globally – declared Claudio Domenicali, CEO of Ducati -. In the USA, motorcyclists have a real passion for motorcycles, and the terrain is very varied, from urban landscapes in the city to rural roads just a few hours away from the center. We believe that this new showroom can be a meeting and aggregation place where motorcyclists of all levels can try out our models in a renovated space, and then head towards their favorite streets riding a Ducati“. Located in a strategic position at number 155 6th Avenue in SoHo, the Ducati Store in New York has a showroom of over 7.500 square meters. The internal spaces have been redesigned to accommodate the new Ducati models in an environment that combines Italian style with the modern aesthetics of the brand. Inside there is an area dedicated to clothing and one reserved for accessories, as well as an advanced Ducati Service department. Ducati New York is also the home of the Scrambler, with a Scrambler Camp dedicated to the iconic brand's motorcycles, clothing and accessories.
During the event, the entire 2018 Ducati range was exhibited, including the new Scrambler 1100, which adds a new dimension to the Land of Joy, and the flagship superbike, the Panigale V4, the first mass-produced motorcycle from the Bologna-based company to be equipped with a 4-cylinder engine closely derived from the MotoGP Desmosedici. In recent years, Ducati has constantly expanded its motorcycle offering with a diversified offering that ranges from the new Multistrada 1260 to the Monster 821, the latest model of the historic "naked" Ducati which celebrates its 2018th anniversary in 25. The complete Ducati range today includes 37 different models capable of satisfying the needs of an ever-increasing number of enthusiasts.